For this project, I had the pleasure of working with Access Gallery Artists in a collaborative campaign advocating and uniting the voices of artists with disabilities. The artwork featured within this campaign development is credited to Jocelyn, one of the Access Gallery artists the class worked with in this project. Her work features bold and bright colors that proudly represents and speaks to the personality of the gallery.

The campaign slogan created for this campaign is, LEAD. LEAD stands for Listen, Engage, Act, and Discover. We strive to listen to the people around us, engage with the community, act on injustice, and discover the possibilities. The brand development design is inspired by the inclusiveness of community and the energetic personalities I had the pleasure of working with. LEAD sets the example for the positive change campaign and communicates the diverse yet unified voices of the Access Gallery artists.

Process

The logo design was inspired by Jocelyn’s bold color combinations. I was motivated to create a fun and inviting logo that would appeal to a vast audience. The use of hand written type allows for dancing letters and connects the viewer to the campaign in a meaningful way.